bynd [bɪˈjɒnd]
bynd is the strategy and technology consultancy of Omnicom Media Group Germany. We design and implement integrated end-to-end marketing solutions for all stages of the value creation process.
Mission
We accelerate our clients’ marketing evolution by embracing end-to-end transformation, improving customer centricity and enabling data- and technology-driven decisions.
With our end-to-end approach, highly specialized experts and a large portion of passion, we accompany our clients on the path of digital transformation towards a sustainable and measurably successful marketing organisation while reducing complexity.
Oliver Mohr Managing Director
Corporate Social
Responsibility
For us, Corporate Social Responsibility means taking responsibility in areas where we, as a company, employer and consultancy, can make a real difference – taking a holistic approach across environmental, social and governance dimensions.
As part of Omnicom Holding Germany GmbH, we develop consultancy solutions that meet our clients’ needs and take relevant environmental, social and governance requirements into account. We embed this commitment in our working practices and client projects, which we continuously refine on the basis of transparent information, recognised standards and clear lines of responsibility.
Our principals:
We conduct our business with a commitment to using natural resources responsibly and integrating environmental and energy considerations into relevant business processes. This is underpinned by documented processes, recognised management systems and concrete evidence, which we explain in more detail under ‘Our Measures’.
When it comes to CSR and ESG issues, we rely on clear responsibilities and collaboration within Omnicom Media Germany and Omnicom Holding Germany GmbH. This also involves promoting internal roles and forums for discussion, for example through our ‘Greenkeepers’, who raise the profile of ESG-related topics internally at bynd and facilitate discussion on these matters.
We are constantly refining our business processes, guided by applicable legal requirements, internal guidelines and recognised ISO standards for the environment, energy, information security and responsible corporate governance. We take sustainability risks and opportunities into account wherever they are relevant to our organisation, our consultancy services or specific client projects.
Our initiatives:
We translate our CSR principles into concrete and verifiable initiatives in areas where we, as bynd, can make a difference, such as in our working environment, in our use of resources and in verifiable management processes.
Environment
At our sites in Munich, Düsseldorf and Hamburg, we operate certified environmental management systems in accordance with DIN EN ISO 14001:2015 and energy management systems in accordance with DIN EN ISO 50001:2018. These certifications are regularly reviewed through independent audits conducted by KPMG Cert GmbH.
Furthermore, we contribute our experience and expertise to professional dialogue within the media industry. We are a member of Ad Net Zero’s Climate Science Expert Group, where we actively participate in the further development of the Global Media Sustainability Framework (GMSF), Ad Net Zero’s voluntary industry standard for calculating greenhouse gas emissions from media activities.
Social
We promote a working environment in which diversity, development, health and wellbeing play a central role. Through our internal ‘b:you’ initiative, we strengthen diversity and inclusion through projects, action days and a female empowerment network. Furthermore, we enable our employees to take an additional day off each year to engage in voluntary work. We also support the Diversity Charter, which has been signed by Omnicom Media Germany.
Governance
We are committed to clear lines of responsibility, documented processes and verifiable standards. This includes our certification to ISO/IEC 27001:2022 for information security management. We adhere to the Group-wide principles governing ethical, responsible and legally compliant conduct. The Code of Conduct also applies to our staff and forms the basis of our day-to-day operations. Further details on sustainability management at a global level can be found in the annual Omnicom Responsibility Report.
Join our team
Start your career at bynd! We are always looking for new colleagues who can make our agile and interdisciplinary team even better with their personality, knowledge and skills. As makers, we use the synergy of technology and human intelligence to ignite digital innovations and make the marketing world better.
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