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At bynd, we work on different projects in different industries – but all have a common goal: the optimisation and transformation of marketing. Based on our experience and the respective experts in the team, we are able to offer customised solutions for our clients.

Our client projects are always focused on the needs of marketing and end consumers. Get an overview of some of our most recent projects. 

bynd

Cross-industry expertise for
specific challenges.

Development of a new organisational structure International car manufacturer

Challenges

  • Reorganization of the marketing area in alignment with the changed overall corporate structure
  • Setup and focus on future-oriented marketing
  • Silo structures
  • Inefficient distribution of tasks and lack of integrated processes

Ours Tasks

  • Re-orchestration of tasks, objectives and resources
  • Establishment of integrated processes across departments and implementation of interface workshops
  • Design of work instructions, process definitions, job discriptions, documentation requirements, etc.

Outcome

  • Realization of significant personnel efficiencies
  • Establishment of an optimal organizational structure
  • Implementation of a balanced cooperation model
  • Introduction of an audit-compliant documentation

Realisation of process optimisations International car manufacturer

Challenges

  • Inefficient process flows with service providers
  • High workload on internal resources due to extensive involvement
  • Strongly limited decision-making autonomy of service providers

Our Task

  • Optimization of collaborative processes with service providers
  • Adjustment of release procedures and documents
  • Establishment of coordination routines by developing regular meetings/reportings incl. documentation
  • Increasing service providers‘ involvement by defining audit-compliant decision-making latitude

Outcome

  • Implementation of efficient, integrative processes
  • Transposition of significant consolidation effects
  • Realization of comprehensive quality assurance measures
  • Establishment of eminent personnel relief by considerable saving of time resources

Loyalty 3.0: Strategy for sustainable CLV maximization International retail company

Challenges

  • Lack of a strategic approach to the structural selection of loyalty campaigns
  • Missing innovation and strategic development of the loyalty program
  • Repetitive loyalty concepts and low measurability regarding the impact of loyalty campaigns on sales, customer frequency and first choice

Our Task

  • Analysis and potential evaluation of private labels for future loyalty integration
  • Development of a scorecard for the selection of relevant campaigns
  • Further development of Strategy 2022 based on identified learnings from the markets and acceleration of digitalization based on app integration
  • Collection of customer data to optimize the benefits of loyalty campaigns for contractors

Outcome

  • Development of loyalty campaigns 2022 based on learnings and available customer data
  • Holistic strategy for the further development and digitalization of the loyalty strategy across all customer touchpoints
  • Expansion of performance measurement adding digital KPIs and campaign-related market research data

Strategy for customer-centric marketing transformation International retail company

Challenges

  • Identification of potentials for enhancing the customer experience at strategic touchpoints
  • Lack of awareness of customer needs and touchpoints along the customer journey
  • Insufficient customer centricity and poor cooperation across departments

Our Task

  • Customer touchpoint analysis to identify key customer needs
  • Touchpoint evaluation via criteria list and subsequent calculation of the total value score
  • Recommendation for the implementation of developed measures

Outcome

  • Comprehensive analysis of the customer journey with identification of high-impact touchpoints (in-strore & out-of-store)
  • Action plan for each high-impact touchpoint including description, status quo, measures and limitations
  • Strategic action roadmap (>3 years) considering interactions across departments

Development of a D2C infrastructure International FMCG brand

Challenges

  • There is no technical concept for the future direct-to-consumer vision (marketing personalisation and real-time insights).
  • There is no transparency about which technology providers on the market can be considered for the respective D2C use cases

Our Task 

  • Development of an API-first reference architecture on the topic of owned and paid media personalisation
  • Creation of a specification sheet based on defined marketing and IT requirements as a basis for certain vendor provisions (in the core Data Lake and CDP)
  • Roll-out preparation and management (project planning, resource scoping, target-opterating model of the respective project phases, etc.)
  • Setup of the Google Cloud infrastructure as a marketing data lake

Outcome

  • A clearly defined technical target picture (incl. a detailed description of ID stitching processes), which can be used as a basis for the implementation of the D2C infrastructure
  • Specification of the CDP and data lake provider based on qualitative selection criteria
  • Setup of the Google Cloud platform for centralisation and segmentation of all relevant marketing data in order to be able to carry out D2C insights use cases on this basis

Setup of a global marketing reporting infrastructure International car manufacturer

Challenges

  • Paid media data is maintained in different systems as well as by different stakeholders
  • Global inconsistencies in reporting due to measurement differences and data quality standards
  • High manual effort in the preparation of global reports

Our Task

  • Establish a global infrastructure to consolidate all paid media data in a central location in order to build standardized reporting that is made available to the respective marketing and agency contacts
  • Ensuring an automated, error-free data management solution

Outcome

  • Import of all global paid media data (approx. 40 markets) into a central Microsoft Azure instance using a clear taxonomy.
  • Visualisation of the central KPIs for the area of paid media in so-called standard dashboards that can be accessed worldwide and sorted by country filters.

Campaign optimisation in the product range International pharmaceutical company

Challenges

  • There is no transparency on how to optimise the use of media across a large product portfolio, so that media investments cannot be planned effectively enough at present
  • There is no possibility to show or calculate forecasts accordingly

Our Task

  • Individual modelling per product determines the media performance of each product in the range
  • Consolidation of individual models in one tool to optimise media use across all product campaigns
  • Comparison of plan scenarios and calculation of an optimal scenario by the tool

Outcome

  • Development of a portfolio tool for the optimal control of media use across different products
  • Rapid identification of an optimal media mix both at the product level and at the level of the media channels used
  • Potential for optimisation was uncovered, increasing overall ROI by 34% and total sales by 5%

App booking modelling International app service provider

Challenges

  • Actual effect of marketing and media investments on the parameter “app bookings” is unknown
  • Optimisation potential and well-founded recommendations for action regarding future campaign concepts, agency set-ups and data-driven marketing are missing

Our Task

  • Modelling of the exact influence of each media investment on the target parameter “app bookings” (indexed) in Germany and other European countries on a mathematical or statistical basis
  • Determination of concrete contributions to app bookings per media channel and calculation of the respective ROI per channel
  • Scenario planning (simulation) with different media strategies to maximise app bookings

Outcome

  • Data-based quantification of the marketing success in relation to the target figure “app bookings” (sales)
  • Identification of optimisation potential in the media mix and marketing planning
  • Derivation of concrete measures & recommendations for action to exploit the potential

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