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How can the bynd CO2 calculator make media planning greener? 🌍🌱

This is the subject of the latest publication in transfer magazine, in which our Managing Partner Prof. Dr. Alexander Preuss, together with Prof. Dr Kai-Marcus Thäsler, FAW, shows how advertising campaigns can be optimised both ecologically and economically.

A small ecological footprint is a decisive factor for many advertisers when evaluating the success of a campaign. Sustainability in advertising is not just a trend, but an important building block for ecologically responsible entrepreneurship and influences both investors and consumers’ purchasing decisions: the CO2 consumption of advertising campaigns is becoming a decisive selection criterion in the context of cross-media campaigns. At the same time, advertisers are striving for a high return on advertising spend (ROAS).

You can find out exactly how this is compatible and what the bynd CO2 calculator is all about here in the article in transfer magazine.

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