Customer
Strategy

Our Promise

In collaboration with companies, we conceptualize brand experiences of the future in order to develop customers from one-time buyers into loyal brand ambassadors. To achieve this, a deep understanding of customer needs and the development of sustainable customer relationship are essential. The customer must be at the center of every brand‘s activities and be addressed individually thoughout the entire customer lifecycle.

Our promise: Development of loyal brand ambassadors thanks to optimised customer lifecycle.

The basis for developing loyal customers is to use data and empathy in order to anticipate their buying behavior and deliver the right product or content in the right place at the right time.

Florian Demanega Capability Lead Customer Strategy

What do we
offer?

We offer methodical approaches to measure and increase marketing effectiveness across your entire product portfolio.

From marketing mix modelling to multi-touch attribution, we can combine the benefits of online and offline methodologies as needed to measure your success.

In addition, we can simulate the effects of different communication strategies through individual scenario tools and dashboard solutions and optimise your marketing and media planning holistically.

There is no “black box” with us – we present our methods and results transparently. We are also happy to conduct method workshops.

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Case: Loyalty 3.0 – Strategy for sustainable CLV maximization

    Learn more!

    And get in touch with our capability leads now.

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